WeBuyCars
By Neo Mofokeng
In a strategic move to fuel its ongoing expansion and digital innovation, WeBuyCars has appointed Dr Wynand Beukes as deputy chief executive officer, effective from 1 January 2026. The company, a leading used vehicle trading platform in South Africa, highlighted Beukes’ key role in its transformation since he joined in 2018. As the current chief digital officer, Beukes has driven major improvements in operations, technology, and market reach, helping the firm grow from a small network to over 80 branches nationwide. He will keep his chief digital officer position while working closely with chief executive officer Faan van der Walt to push deeper into artificial intelligence, new finance products, and possible growth across southern Africa. This appointment comes as WeBuyCars reports strong financial gains and sets its sights on even bigger ambitions in the competitive automotive sector.
The decision is part of the company’s succession planning, aimed at building on its recent successes like the Johannesburg Stock Exchange listing in April 2024. For everyday South Africans looking to buy or sell used cars, this leadership shift promises more efficient services and broader access, backed by cutting-edge tech that makes valuations faster and more accurate.
Dr Wynand Beukes: From Digital Chief to Deputy CEO
Dr Wynand Beukes has been a driving force behind WeBuyCars’ digital evolution since joining as head of digital in 2018. Promoted to chief digital officer, he has led efforts that slashed processing times for vehicle transactions, making the buying and selling experience quicker for customers. One of his standout achievements is building a super-accurate pricing engine that now handles over a million valuations each month. This tool uses advanced algorithms to assess vehicle worth based on market data, condition, and trends, giving users reliable estimates in minutes.
Beukes also played a key part in the company’s blockbuster listing on the Johannesburg Stock Exchange in April 2024, where his tech expertise helped streamline operations and attract investors. Under his watch, WeBuyCars has grown its branch network from just a handful to over 80 across the country, improving access for people in both urban and rural areas. His focus on technology has not only boosted efficiency but also supported the firm’s push into online platforms, where customers can browse, value, and even complete deals digitally.
As deputy chief executive officer, Beukes will continue shaping the company’s direction, bringing his skills in innovation to new areas. This dual role ensures that digital strategies remain at the heart of WeBuyCars’ plans, helping it stay ahead in a market where tech is key to customer satisfaction.
WeBuyCars’ Strong Growth: Financial Wins and Market Expansion
WeBuyCars has seen impressive growth in recent years, making Beukes’ promotion a timely step. In the first half of 2025, the company reported core earnings up 31% to R302 million, with revenue climbing 8.4% to R13.7 billion. This performance reflects higher vehicle volumes and better margins, even as the used car market faces competition from new imports.
The firm bought 166,000 vehicles and sold 153,000 in that period, showing robust demand. It has invested R150 million in technology, focusing on artificial intelligence to enhance valuations and customer experiences. This has helped WeBuyCars maintain its edge as a top player in South Africa’s used vehicle sector, where it operates as part of Transaction Capital.
Expansion has been a big part of the story, with plans to reach 84 branches by the end of 2025. This growth creates jobs and makes services more available, especially in underserved areas. The Johannesburg Stock Exchange listing raised funds for further development, positioning the company for long-term success.
Future Plans: AI, Finance Products, and Southern Africa Growth
Looking ahead, Beukes and van der Walt will team up to steer WeBuyCars into new territories. A key focus is deeper use of artificial intelligence to improve operations, like smarter pricing and personalised customer tools. This could make the platform even more user-friendly, helping people get better deals faster.
New finance products are also on the cards, such as easier loan options or insurance tied to vehicle purchases. These could attract more buyers who need help with funding, growing the customer base.
Expansion across southern Africa is another exciting prospect. With a strong footprint in South Africa, the company eyes markets like Namibia, Botswana, and Zimbabwe, where demand for affordable used cars is rising. This regional push could open up billions in new revenue, creating opportunities for cross-border trade and job growth.
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