PUMA and Mamelodi Sundowns Unveil Striking Third Kit for 2025/26 Season
PUMA and Mamelodi Sundowns have launched the club’s third kit for the 2025/26 season. The new design, a collaboration with renowned designer KidSuper, promises to turn heads both on and off the pitch with its vibrant purple hue and artistic elements. Available now in stores and online at PUMA.com, the fan replica version is priced at R1,299, while the premium players’ edition comes in at R2,299. This release comes amid growing excitement for the Betway Premiership champions, who continue to dominate South African football while expanding their global appeal.
The third kit’s unveiling highlights PUMA’s ongoing partnership with Sundowns, a relationship that has produced iconic designs over the years. As the team gears up for domestic and continental challenges, including potential FIFA Club World Cup appearances, this kit embodies the club’s spirit of creativity and resilience. Fans have already taken to social media to praise the fresh look, which stands out from the traditional yellow home and white away jerseys.
Design Inspiration: A Fusion of Art and Heritage
The 2025/26 third kit features a striking purple base, a departure from Sundowns’ classic colours that adds a modern edge to the team’s wardrobe. Crafted in collaboration with KidSuper, the design incorporates abstract graphics that evoke an artistic landscape, complete with dynamic patterns symbolising the sun and African motifs. These elements pay homage to the club’s nickname, “The Brazilians,” while infusing contemporary streetwear vibes.
Key features include:
- Lightweight Construction: Made from breathable, moisture-wicking fabric to keep players cool during intense matches.
- Raglan Sleeves: For enhanced mobility, allowing unrestricted movement on the field.
- Team Branding: The Sundowns crest is prominently displayed on the left chest, with the PUMA cat logo on the sleeves and a team sponsor across the front.
- Artistic Details: Bold, abstract prints on the body and shorts create a visually captivating look, blending football with fashion.
- Sustainability Focus: Incorporating recycled materials, aligning with PUMA’s commitment to eco-friendly sportswear.
The kit’s purple tone represents royalty and ambition, resonating with Sundowns’ status as South African football royalty. KidSuper’s influence brings a playful, creative twist, making it a collector’s item for fans who appreciate unique designs.
Pricing and Availability: Options for Fans and Collectors
The third kit is tailored to suit different budgets and preferences:
Fan Replica Version: Priced at R1,299, this is designed for everyday supporters. It offers the same look and feel as the players’ kit but with standard materials for comfort and durability.
Players’ Version: At R2,299, this premium edition uses advanced tech fabrics for superior performance, mirroring what the pros wear on matchday.
Both versions are available in men’s, women’s, and kids’ sizes, ensuring the whole family can show their support. Shoppers can find them at select PUMA stores, official Sundowns outlets, and online via PUMA.com or the club’s official store. Early buyers have reported high demand, with some sizes selling out quickly after the launch.
Launch Campaign: Celebrating the Art of Play
The kit’s rollout was accompanied by a dynamic marketing push, including high-energy videos and photoshoots featuring Sundowns stars. Imagery showcases players like Teboho Mokoena and Themba Zwane modelling the purple ensemble against urban backdrops, emphasising the kit’s street-to-stadium versatility.
Videos highlight the design process, with KidSuper explaining how African landscapes and Sundowns’ heritage inspired the graphics. One clip features dramatic slow-motion shots of players in action, underscoring the kit’s performance credentials. These assets, shared across social media, have generated buzz, with fans praising the fresh aesthetic as a perfect third option for the season.
This launch builds on the earlier reveal of the home and away kits, which embraced the “Art of Play” theme with yellow and white bases featuring side-panel graphics. The third kit completes the collection, offering variety for different matches and fan preferences.
Impact on Sundowns’ Season and Brand
As the reigning Betway Premiership champions, Mamelodi Sundowns are off to a flying start in 2025/26, with an unbeaten run and top spot in the standings. The new kit debuts at a pivotal time, potentially featuring in high-stakes games like the Carling Knockout and CAF Champions League fixtures.
Beyond the pitch, the collaboration boosts Sundowns’ global profile. PUMA’s partnerships with top clubs like Manchester City and AC Milan place Sundowns in elite company, attracting international fans and sponsors. The KidSuper tie-in adds a fashion edge, appealing to younger audiences and expanding merchandise sales.
For South African football, this release symbolises growth. With local designs gaining traction abroad, it could inspire more investment in domestic talent and infrastructure.
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