By Thys Khiba
Johannesburg – The owner of a broad portfolio of broadcasting and out-of-home assets, Primedia Group, confirmed the appointment of Jonathan Procter as Group CEO on Tuesday.
“Jonathan’s extensive media experience in Africa and Europe has qualified him to lead the next stage of the Group’s growth strategy. We will all benefit from his innovative outlook and his global insights on media. The board is delighted Jonathan has joined us to lead the team at Primedia,” said chairman of the Primedia board and acting Group CEO, Phumzile Langeni.
This is after Primedia announced that group CEO Omar Essack has left the company.
“Regretfully, after three years of service at Primedia, and 30 years in the media industry, Omar has decided that the time is right for him to move on after two decades in corporate leadership roles,” said Primedia Group chair Phumzile Langeni in an internal staff memo.
Similar to the previous group CEO, Procter, joins the Primedia Group from the Antenna Group, where he held the position of Group Managing Director, with over 30 years of experience in media industry.
Procter’s comeback to Primedia is seen as a homecoming to the commercial media space. He was part of the Mineworkers Investment Company’s (MIC), of Primedia’s main shareholders, which is part successful bid to acquire a license for South Africa’s first free-to-air terrestrial television station, which was launched in 1998.
“I was pleased to have returned to South Africa, and I look forward to supporting the growth of the Primedia Group and its leading position in a fast-evolving media landscape. I have been impressed by Primedia’s digital innovation that enhances advertiser, consumer and listener value propositions. I am passionate about developing talent and will continue to create an environment where excellence can thrive in all the brands of the Group,” he said.
The Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are our major shareholders.
In addition to South Africa, Primedia currently has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe.
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