Patricia De Lille
Tourism Minister Patricia de Lille announced that the Ministry of Tourism will be signing an agreement with Google. The collaboration aims to enhance the tourism offerings of the country through various areas of work.
As the world undergoes a digital transformation, partnerships between technology giants and government entities can have a profound impact on industries and public services. The agreement between the Ministry of Tourism and Google is a step towards reshaping the tourism landscape of South Africa.
The primary objective of this partnership is for Google to employ its technological expertise to support the Ministry of Tourism’s efforts in promoting South Africa as a premier tourist destination. Through non-monetary exchanges, both entities will leverage each other’s strengths for mutual benefit.
The agreement encompasses several areas of collaboration, including digital skills training, promotion of culture and heritage sites, and thought leadership. By utilizing Google’s technology and insights, the South African tourism industry, particularly small, medium, and micro-enterprises (SMMEs), can showcase their offerings in innovative ways. This will not only engage potential tourists but also inspire them to explore the diverse and beautiful landscapes of the country.
Moreover, this collaboration aligns with the Ministry’s goal of increasing international arrivals and domestic trips in South Africa. By growing the tourism sector, the country’s economic growth will be positively impacted and job creation efforts will receive a boost.
The brand logo of Alphabet Inc’s Google is seen outside its office in Beijing, China August 8, 2018. Picture taken with a fisheye lens. REUTERS/Thomas Peter/File Photo
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