Minister Gayton McKenzie
By Thobeka Makume
Sports, Arts, and Culture Minister Gayton McKenzie openly acknowledged the government’s failures towards South Africa’s entertainment and music industry during his address at the funeral service of actress and singer Winnie Khumalo. Speaking on Saturday, 18 January 2025, in Soweto, McKenzie promised concrete action to address the plight of artists and ensure systemic reforms within the sector.
A Bold Admission: “We Have Failed You”
In a rare display of candour, Minister McKenzie apologised to artists on behalf of the government, admitting that the creative sector has been neglected for years.
“Let me start with artists in this country: you have been failed by us, your government. I am not pointing fingers at others—I am part of this government, and we have failed you,” McKenzie said to applause from attendees.
McKenzie highlighted systemic issues affecting artists, including the inability to open bank accounts, lack of financial recognition for their work, and widespread exploitation within the industry. He committed to being part of the solution, saying:
“I came here to apologise, but I also promise to fix what we have done wrong. Artists are being treated like nothing, and this must change.”
The Struggles of South African Artists
McKenzie’s remarks touched on challenges that have long plagued the entertainment industry, such as the lack of financial literacy among artists, exploitation by industry representatives, and inadequate government support.
He expressed frustration at the tendency of the industry to celebrate artists posthumously rather than supporting them while they are alive.
“Why do we only hear artists’ music on the radio when they pass away? We need to stop these empty words at funerals and start supporting artists during their lifetimes,” he said, addressing media executives in attendance.
Exposing CSA and Industry Exploitation
McKenzie also criticised Creative Standard Authority (CSA), a body responsible for artist representation and royalties.
“CSA is a criminal organisation. They receive millions in royalties meant for artists, yet these artists remain poor,” he alleged, promising to expose CSA with concrete evidence.
He pledged to reform the industry to ensure artists understand their rights, manage their finances effectively, and receive their rightful dues.
Promises for Change: 2025 as the Year of Reform
Minister McKenzie vowed to make 2025 a transformative year for South Africa’s artists, aligning it with President Cyril Ramaphosa’s presidency of the G20.
“This is the year for showcasing our artists globally. If we don’t fix these problems in 2025, I should be reshuffled,” McKenzie declared, adding that his commitment to addressing industry challenges was non-negotiable.
Tributes to Winnie Khumalo: A Life of Impact
The funeral of Winnie Khumalo was attended by fellow artists, fans, and government officials. Tributes poured in, highlighting her contributions to the music industry and her role in advocating for artist rights. Known for hits such as “I Just Wanna Live My Life,” Khumalo inspired generations of South African musicians.
Speakers at the service praised her humility, resilience, and unwavering commitment to uplifting others in the industry. McKenzie echoed these sentiments, calling her an example of what the sector needs more of.
“Winnie Khumalo stood for honesty, community, and empowerment. She left a legacy that we must protect and build upon,” he said.
Industry Challenges: Calls for Accountability
McKenzie’s speech also shone a spotlight on broader issues within the entertainment sector, including:
1. Financial Vulnerability: Many artists lack access to financial services or struggle with financial planning, leaving them destitute after careers end.
2. Posthumous Recognition: The tendency to honour artists only after their passing continues to frustrate stakeholders.
3. Exploitation: Unscrupulous agents and organisations take advantage of artists’ lack of knowledge about contracts and royalties.
4. Jealousy and Division: McKenzie highlighted what he termed a “virus of jealousy” within the community, where artists criticise and undermine those who succeed.
The Path Forward: A Minister’s Accountability
McKenzie ended his address with a strong commitment to resolving these issues, urging artists to take their careers seriously.
“We need to stop waiting for others to represent us and start representing ourselves. Learn your industry, understand your contracts, and demand your rights,” he said.
The Minister also called on industry stakeholders to engage constructively, warning against empty promises and delaying tactics.
“I will not fix these problems in 2026 or 2027. The time is now—2025 must be the year of action,” he concluded.
Public Reactions: Mixed Opinions on McKenzie’s Promises
McKenzie’s speech has sparked widespread discussion across social media platforms and among industry insiders. Some applauded his honesty and commitment to change, while others expressed scepticism, citing past promises by government officials that failed to materialise.
One user on X wrote:
“Finally, someone in government admits what we’ve known for years. Let’s hope McKenzie delivers on his promises.”
Another criticised the lack of accountability, saying:
“Words mean nothing without action. Artists have been suffering for too long. We need results, not speeches.”
The Importance of the G20 Presidency
McKenzie linked his plans for the creative sector to South Africa’s role as the G20 president under President Cyril Ramaphosa. He highlighted the opportunity to showcase South African talent on a global stage, calling on artists to prepare themselves for this historic moment.
“Brazil used their G20 presidency to elevate their artists and culture. We must do the same. The world needs to see the richness of South African talent,” he said.

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