Written by Lwando Mhobo
Mamelodi Sundowns have officially announced that they have partnered up with Jay-Z’s Roc Nation Sports.
The Chloorkop-based outfit are the latest addition to the world renowned sporting and entertainment agencies’ galaxy of stars joining a roster comprising of superstars such as Kevin de Bruyne,Romelu Lukaku as well as our very own Siya Kolisi,Cheslin Kolbe and Lungi Ngidi to name a few.
The mission of the partnership is to drive impactful change through initiatives while giving back to the community.
Commenting on the partnership,the club’s Chairman – Tlhapie Motsepe – described the partnership as a key cog in assisting the club’s vision to becoming the best club in Africa.
With the core vision of the partnership including changing how South African football is viewed,striving for excellence as well as living to the club’s motto of the sky being the limit the club,the key deliverables of the Mamelodi Sundowns x Roc Nation partnership include :
• Brand Amplification / Creative Activation
• Social Media Strategy and Execution
• Commercial Sales
• Community Initiatives
• Fan Engagement
• Retail / Hospitality Support
• Football consultation regarding transfers and the global football market
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