iStore South Africa Announces iPhone 17 Availability with Pre-Orders Opening on 12 September
iStore South Africa announces iPhone 17 availability with pre-orders opening on 12 September, as the Apple premium reseller confirms the full lineup including the new iPhone Air will launch locally on 19 September 2025, offering substantial upgrades in design, camera, battery, and storage alongside trade-in deals, iCarePlus, and flexible contracts for South African customers.
iStore South Africa has announced that the iPhone 17, including the new iPhone Air, will be available locally from 19 September 2025, with pre-orders opening on 12 September. IOL previously reported that the iPhone 17 lineup is expected to feature substantial improvements, including a sleeker design, upgraded camera system, and significantly better battery performance across all models in the range. According to Apple, the iPhone 17 will now be available starting with 256GB of storage — double the entry storage from the previous generation — and a 512GB option, in five beautiful colours: black, lavender, mist blue, sage, and white.
iStore South Africa said “the iPhone 17 range, including the all-new iPhone Air, will launch on 19 September 2025, with pre-orders opening on 12 September 2025”. “Online Pre-orders for cash purchases and cellular contracts at iStore open 12 September 2025. The full lineup will be available across all 38 stores nationwide once launched on 19 September”.
iStore added that customers will also benefit from trade-in options, expert support, complimentary iCarePlus, and flexible network contracts, ensuring a seamless and valuable purchase experience. The company also explained that customers can trade in up to five devices, including iPhones, Macs, iPads, Apple Watches, PCs, or Android smartphones and receive up to R23,000 cash back to put toward a new iPhone 17 or iPhone Air.
Chris Dodd, CEO of iStore South Africa, said the company remains committed to delivering a comprehensive Apple experience to local customers. “As we bring the all-new iPhone 17 and iPhone Air to our customers, that commitment remains. With iPhone 17 at iStore, each customer purchase is supported by expert service, market-leading trade in options, free value like iCare Plus and a choice of the major cellular networks under one roof.”
The iPhone 17 series brings a host of groundbreaking features designed to enhance user experience and performance. At the core is the new A19 chip, which delivers faster processing speeds and improved efficiency for tasks like gaming, photo editing, and multitasking. The lineup includes the standard iPhone 17 with a 6.3-inch ProMotion display that supports adaptive refresh rates up to 120Hz for smoother scrolling and video playback. Battery life has seen significant upgrades, with up to 33 hours of video playback on the Pro Max model, thanks to optimised power management and larger capacities across the range.
The new iPhone Air stands out as the thinnest iPhone ever, with a sleek design that’s lighter and more portable, appealing to users who want premium features in a compact form. It comes in four colours: sky blue, light gold, cloud white, and space black, starting at 256GB storage. The Air model includes a 48MP main camera and 18MP front camera, supporting advanced photography like macro shots and improved low-light performance.
For the Pro models, the iPhone 17 Pro and Pro Max offer even more advanced specs, including a 6.9-inch display on the Max variant with 3,000 nits peak brightness for better visibility outdoors. They feature a triple-camera system with 48MP wide and ultrawide lenses, plus enhanced Ceramic Shield for durability. Storage options go up to 2TB on the Pro Max, catering to professionals needing ample space for high-resolution videos and files. Colours for the Pro line include cosmic orange, deep blue, celestial silver, and midnight black, adding a premium touch.
All models in the iPhone 17 range double the base storage to 256GB, addressing user complaints about limited space in previous generations. This means more room for photos, apps, and 4K videos without needing to upgrade immediately. Prices start from around R24,999 for the base iPhone 17, R31,999 for the Pro, and R35,999 for the Pro Max, though local pricing at iStore may vary with promotions and trade-ins. The iPhone Air is positioned in the middle, starting at about R27,999, offering a balance of features and affordability.
iStore’s trade-in programme makes upgrading easier, allowing customers to exchange old devices for cash back. For example, trading in an iPhone 15 Pro Max could yield up to R15,000, depending on condition, which can be applied directly to the new purchase. This, combined with complimentary iCarePlus – a warranty extension covering accidental damage and battery service – adds value for buyers. Flexible contracts with major networks like Vodacom, MTN, and Telkom provide options for monthly payments, making the devices more accessible to a wider audience.
The launch aligns with Apple’s global rollout, ensuring South Africans get the latest technology at the same time as other markets. Pre-orders open online and in-store on 12 September 2025, with cash purchases and contracts available through iStore’s 38 locations nationwide. Customers can expect expert guidance from staff trained on the new features, helping them choose the right model based on needs like photography, gaming, or everyday use.
This release comes at a time when smartphone demand in South Africa is growing, driven by better connectivity and a shift towards premium devices. With features like improved AI integration for smarter assistants and enhanced security, the iPhone 17 series positions itself as a leader in innovation. For local users, the focus on battery life addresses common complaints about power-hungry apps, while the upgraded cameras appeal to content creators and social media enthusiasts.
As the official Apple premium reseller in South Africa, iStore ensures authentic products with full warranties and after-sales support. Their commitment to a seamless experience includes free setup sessions and data transfer from old devices, making the switch hassle-free. With the holiday season approaching, this timing could boost sales, as many look for gifts or upgrades.
For those interested, visiting iStore’s website or stores from 12 September will provide full details on pricing, availability, and promotions. This launch not only brings cutting-edge tech to South Africans but also reinforces Apple’s growing presence in the region through partners like iStore.
Key Features of the iPhone 17 Series Explained
The A19 chip powers all models, offering up to 30% faster performance than previous generations, ideal for gaming and video editing. ProMotion displays with 120Hz refresh rates make scrolling smooth, while Ceramic Shield provides better drop protection. Camera upgrades include 48MP sensors for sharper photos and advanced night mode, with the Pro models adding macro capabilities.
Storage starting at 256GB means no more running out of space quickly, and colours like lavender and cosmic orange add style options. The iPhone Air’s slim design, at just 5.1mm thick, makes it the lightest yet, perfect for on-the-go users.
Trade-In and Financing Options at iStore
Trading in up to five devices maximises savings, with values based on model and condition. For instance, an older iPhone or Android could fetch R5,000 to R10,000. iCarePlus covers repairs for two years, including screen damage, adding peace of mind. Network contracts spread costs over 24-36 months, with data bundles tailored to needs.
Why the iPhone 17 Launch Matters for South Africa
In a market where premium smartphones are popular among urban youth, the iPhone 17 brings features like better battery for load-shedding resilience and AI tools for productivity. Local sourcing for accessories through iStore supports the economy, while the launch creates buzz for tech enthusiasts and boosts retail footfall.
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